A “Brand” is a promise to deliver a consistent set of values, standards and experiences that your target customers want in their lives. The key here is “consistency”. Without that, your Brand means nothing. The hotel business is one of the world’s best examples of inconsistent brand delivery. Here are a few examples… The Westin […]
Not long ago, we received a brochure in the mail from a famous local chicken restaurant announcing ‘Now, free delivery until midnight’. We love their chicken, so I filed this away in the back of my mind. Driving home at about 10 PM one evening, and feeling hungry for chicken, I said to myself, “I’ll […]
My father used to say that the first job of the leader of any business is to guard the integrity of the corporation. Way too many businesses seem to have lost track of that important piece of wisdom. General Motors has agreed to pay a $900 million fine to avoid being criminally charged for deliberately […]
It’s almost November and now’s the time to be doing the planning, making the decisions and taking the action that will make 2016 your best year ever. Now is the time to work ‘ON’ the business…not just ‘IN’ it. Here are some important questions, insights and ‘tools’ to help you make 2016 a spectacular success. […]
