First, most businesses should have a Customer Database, so that they can deliver important and helpful information on a regular basis. Next, most businesses should have a Media Database so that they can communicate the same important and valuable information to media folks in their target market area who write or broadcast on the subject […]
I’m cranky about certain things. It could be my age…or it might be that, like you, some things just tick me off. This time I’m ‘cranky’ about yet another big company telling big lies. Fiat Chrysler, North America has reported sales increases for each of the past 75 months. The problem is that many of […]
While getting my hair cut recently, I was verbally bombarded by the stylist as she went on and on about what a toxic place this was to work and how the boss just won’t listen. I hear the same stuff on a regular basis from just about every Air Canada employee that I encounter. So, […]
A “Brand” is a promise to deliver a consistent set of values, standards and experiences that your target customers want in their lives. The key here is “consistency”. Without that, your Brand means nothing. The hotel business is one of the world’s best examples of inconsistent brand delivery. Here are a few examples… The Westin […]
Not long ago, we received a brochure in the mail from a famous local chicken restaurant announcing ‘Now, free delivery until midnight’. We love their chicken, so I filed this away in the back of my mind. Driving home at about 10 PM one evening, and feeling hungry for chicken, I said to myself, “I’ll […]
My father used to say that the first job of the leader of any business is to guard the integrity of the corporation. Way too many businesses seem to have lost track of that important piece of wisdom. General Motors has agreed to pay a $900 million fine to avoid being criminally charged for deliberately […]
It’s almost November and now’s the time to be doing the planning, making the decisions and taking the action that will make 2016 your best year ever. Now is the time to work ‘ON’ the business…not just ‘IN’ it. Here are some important questions, insights and ‘tools’ to help you make 2016 a spectacular success. […]
