Donald Cooper’s Blog

In every industry, today, there’s an urgent battle being waged for customer ‘ownership’.  The winners of this battle will achieve higher sales and profitability…and the losers will become a commodity with an uncertain future. Ultimately, customer ownership is all about creating, delivering and communicating compelling Value. Customers demand it and businesses promise it, but there’s […]

Item #1:  China is making a come-back.  China is expected to become the world’s largest economy by the year 2030. But what few people realize is that China was the world’s largest economy once before …way back in the year 1820 during the Qing Dynasty.   Item #2:  The importance of small business.   About 40% of […]

The real battle in business today is the battle to attract, engage and retain ‘talent’.  So, understanding what employees want most from their boss will be helpful. According to a recent survey by CIPD, a British HR Association, the following 10 ‘boss behaviors’ are most important. They’re listed in order of importance.  Rate your performance […]

How we think about our business and ourselves has a lot to do with how far we go. I was reminded of this recently while speaking at the Annual Conference of a large automotive repair franchise.   To make a decent living in that industry, a ‘garage’ needs to do at least a half million […]

Some of your target customers are doing business with your competitors.  Do you know why?  Stop pretending that your competitors don’t exist or don’t matter and find out why they’re getting the business, or making the profit, that you’re not.  Find out what they do well and learn from that.  Find out what they do […]

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