(Time to read this Blog article is about 90 seconds) Every industry and every market, including yours, is over-served and under-differentiated. There are too many other people selling what you’re selling…and that’s your biggest problem. To differentiate yourself you need a compelling value story…and then you need to tell that story in a way that engages […]
(Time to read this Blog article is about 60 seconds) One of the biggest myths in business today is that there’s no such thing as customer loyalty anymore. The truth is that people are loyal, fiercely loyal, to what’s best for them…or what they assume is best for them. That’s it! So, first we must […]
(Time to read this Blog article about 40 seconds) As a business owner or manager, many of the people you hire should know much more about their specific area of activity than you do. That’s how you will move your business or department, your career and your life forward. As a leader, your main job […]
(Time to read this Blog article is about 90 seconds) When coaching clients on creating a ‘winning culture’ that will attract, challenge, engage and retain top-performers, we use the following check-list to document a clear and specific description of what that culture would look like. Sit down with some of the best minds and hearts […]
(Time to read this Blog article about 40 seconds) Clients around the world keep telling me that running a business today is 10 times tougher than it used to be…and in many ways they’re right. We all have more demanding customers, more and stronger competition, increased complexity, faster change, shrinking margins, and the challenge of […]
(Time to read this Blog article is about 40 seconds) Whatever business you’re in, your customers are confused, stressed and running out of time. Trust me. They need clarity and they need help to wisely choose and effectively use what you sell. They need you to be their ‘Caring Coach’. To do this you need […]
(Time to read this Blog article about 30 seconds) Everything we do communicates whether we’re up-to-date or behind-the-times. While checking out a client’s website this week, under the “Events’ tab I found listed 3 events from 2014, 2 from 2015…and nothing since. What this communicates is that nothing exciting has happened in this business for […]
(Time to read this Blog article is about 40 seconds) There’s a general belief that people resist change when, in reality, mostly what we resist is loss. If you win $9 million in the Lottery, that would definitely change your life. But you would not say, “Oh no, I’m not comfortable with change. You give […]
(Time to read this Blog article about 2 minutes) 1. An employee or a small group of employees. Do this on a regular basis with employees from various parts of your business, or department. Before the lunch make sure that you know what they do, if there have been challenges with them recently, if […]
(Time to read this Blog article about 40 seconds) Mr. Trump is promising to bring millions of jobs back to America. This is a hollow promise because the kinds of jobs he’s referring to are quickly being replaced by robotic machines driven by incredible software. In the past, manufacturing went to the countries with the […]
