(Time to read this article is about 2 minutes) Much of the money spent on advertising is wasted. Most of it is the wrong message, sent to the wrong people, in the wrong media. So, here are 8 things to know about advertising before you spend a penny. What is advertising anyway? “Advertising is […]
(Time to read this Blog article is about 1 minute) When you’re interviewing candidates for any position in your business or department, the truth is that the candidates are also interviewing you…especially the top performers. They’re good, they know they’re good and they know that they have options. Below are five of the questions […]
(Time to read this Blog article is about 45 seconds) A client recently complained to me that many of his customers tell him they can get a better price from his competitor. “What do I tell them?” he asked? I explained that if he’s more expensive, it had better be for a reason that […]
(Time to read this Blog section about 60 seconds) There’s no ‘word-of-mouth’ without something to talk about. It has been said for years that ‘word-of-mouth’ is the most effective marketing for any business and, with the power of social media, that’s even more true today. But here’s the thing. There’s no ‘word-of-mouth’ […]
(Time to read this Blog article is about 40 seconds) Does everyone on your team know where the business is going, what you’re doing to get there, what makes you special, what’s working and what’s not…and what you stand for? If they don’t, they’re most likely just showing up for a pay check. One […]
(Time to read this Blog article is about 2 minutes) Here’s a simple 3-step process that we use with clients around the world to help them increase loyalty, sales and profitability. They pay me big bucks for this info. Here it is for free…and it could transform your business! Step #1: Define your business […]
(Time to read this Blog article is about 30 seconds) When it came to his attention that there had been an increase in work-related injuries at his company, here’s the response from Elon Musk, the brilliant CEO of Tesla electric cars… “No words can express how much I care about your safety and wellbeing. […]
(Time to read this Blog article is about 60 seconds) In every business there are: surface problems which are actually just symptoms of much deeper problems, underlying problems…and finally, the real or basic problems that are the root cause of what’s going wrong. There’s a tendency for all of us as managers to focus […]
(Time to read this Blog article is about 90 seconds) Every business talks about ‘marketing’, but most never really define it. There are many debates, disagreements and myths about what marketing is. Some folks equate it to advertising, promotion and sales, but it’s much more than that. Here’s my simple definition of ‘marketing’ that […]
(Time to read this Blog article is about 60 seconds) The people who start and grow businesses from the ground up are generally fearless initiative takers. Nothing stops them. They do it all, and if they’re good at it, they succeed…for a while. Eventually, the business grows to the point where it has employees and […]
