(Time to read this Blog article is about 60 seconds) Something’s preventing them. So, what might it be, and what can you do to fix that? Below is a check-list of 8 things that could be preventing some of your target customers from buying from you. Set aside one hour, get a few of your […]
(Time to read this Blog article is about 60 seconds) ‘Caring Coach’ is a term that I made up years ago for any business that helps customers to wisely choose and effectively use the products or services they sell. In these days when people are faced with so many choices, options and so much confusion, […]
(Time to read this Blog section is about 50 seconds) The importance of asking tthe right questions. Many leaders believe that their job is to have all the right answers. But actually, leaders need to be much better at asking the right questions. Asking great questions is fundamental to finding out what’s really going […]
(Time to read this Blog article is about 60 seconds) Ultimately, customer ownership is all about creating, delivering and communicating compelling value. Value that ‘grabs’ our target customers, clearly differentness us from our competitors, makes us ‘famous’…and grows our bottom line. Customers demand value and every business promises it. But there’s a huge lack of […]
(Time to read this Blog section is about 50 seconds) Or, we could make one really big omelette. In Canada 450,000 eggs are thrown out every day. World’s most livable cities. According to Mercer’s ‘Most Livable City’ survey, Vienna, Austria is the world’s best city to live in for the ninth year in a row. Zurich […]
(Time to read this Blog article is about 60 seconds) Many businesses, large and small, make the mistake of believing that their customers have only one ‘currency’ in their lives, which is money, so they can think of only one way to compete, which is to cut their price. ‘Price’ is very important, but when […]
(Time to read this Blog section is about 50 seconds) California dreamin’. If California was a separate country, it would be the world’s 5th largest economy. Only the economies of the USA, China, Japan and Germany would be bigger. Conformity gone mad. In Japan, a country with a strong conformist culture, a schoolgirl with naturally […]
(Time to read this Blog article is about 45 seconds) Each year the March issue of Fortune Magazine lists their ‘100 Best Companies To Work For In America’. Buy it, study the entire report, make a list of what these top employers do to attract, engage and retain top talent. Then use that list to […]
(Time to read this article is about 2 minutes) Here’s a fundamental decision that every business needs to make…that most businesses don’t even consider. That decision is: Are we trying to get customers to do what we want them to do… OR… are we 100% committed to helping them do what they want to do? […]
(Time to read this article is about 2 minutes) Whatever you sell, wherever you sell it, your market is over-served and under-differentiated. So, you need to create and effectively communicate compelling value or you’re in big trouble. Part of that communication strategy often involves advertising. The problem is that much of the money spent on […]
