Donald Cooper’s Blog

(Time to read this important Blog article is about 2 minutes) Employee engagement is one of the hottest topics in business today…and so it should be.  Extensive surveys by Gallup Research show that only 30% of U.S. employees are engaged at work, and a staggeringly low 13% worldwide are engaged.  Gallup’s research also shows that 70% of […]

(Time to read this important Blog article is about 60 seconds) Much of what we believe about our customers, our staff, our future and our bottom line is simply not true.  Some of it never was true…and some of it was, but isn’t anymore.  As business owners and managers, we’re making important decisions based on […]

(Time to read this insightful Blog article is about 2.5 minutes) ‘All businesses sell stuff…great businesses are on a mission to improve the human condition in some significant way!’ Two questions that I’m constantly asked by coaching clients and folks attending my management Keynotes and Workshops are: ‘How do I generate more customer loyalty?’ ‘How […]

(Time to read this important Blog article is about 2 minutes) Why is word-of-mouth so incredibly powerful?  Because what we say about ourselves in our expensive advertising, nobody much believes in these cynical times…but what other’s say about us is ‘gospel’.  Back in the days before social media, it was said that one delighted customer […]

(Time to read this Blog article is about 60 seconds) Managing any business today is tough…and getting tougher.  We’re all faced with more demanding customers, more and stronger competition, increased complexity and disruption, and shrinking margins.  Whatever product or service you sell, your market is overserved and under-differentiated.  Mediocrity is no longer an option!  We […]

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