Donald Cooper’s Blog

(Time to read this article is about 1 minute) A few years ago, walking through a shopping mall in Calgary, Alberta, I came across a beautiful flower shop.  Displayed outside the doorway, in the mall aisle, were mixed bunches of fresh flowers, nicely wrapped and ready to go.  A great idea to make that ‘impulse […]

Paying your staff a ‘bonus’ to coincide with the birth of a baby 2000+ years ago makes absolutely no sense at all. There…I said it! Jesus wasn’t even born on December 25th. Most scholars agree that he was born some time around March 21st. The Church cleverly chose December 25th to celebrate in order to […]

(Time to read this article is about 90 seconds) Note: When I first wrote this article a few years ago, we had such a wonderful response that it has become a December Newsletter tradition. Enjoy it for the first time…or enjoy it again. It’s a wonderful and important message for this, or any, time of […]

(Time to read this Blog article is about 2 minutes) The Challenge: Whatever product or service you sell, wherever you sell it, your market is over-served and under-differentiated. There are too many other people selling what you’re selling and most of you look, sound and charge about the same. On top of that, new competitors […]

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