All posts by: Donald Cooper

About Donald Cooper

Donald Cooper, MBA, CSP, HoF: Donald Cooper speaks and coaches internationally on management, marketing, and profitability.  He can be reached by email at donald@donaldcooper.com in Toronto, Canada.

(Time to read this blog article is about 30 seconds) While coaching an American client recently, the boss bragged that their company is ‘lean and mean’. This makes absolutely no sense…and I told him so. Sadly, we have 1,000s of businesses around the world bragging about being ‘lean and mean’. “We’re lean and mean, and […]

(Time to read this blog article is about 20 seconds) The real battle in business today is the battle to attract, retain and engage top performers. BrewDog, a Scotland-based craft beer company, announced that they’re giving their employees around the world one week’s paid leave when they welcome a new puppy into their lives. I […]

(Time to read this blog article is about 40 seconds) Whether you sell a product or a service, one of the most powerful marketing tools you can create is a compelling guarantee.  The right guarantee will do these 5 things for you. It will… Clearly differentiate you from your competitors, Make you memorable…and perhaps ‘famous’, […]

(Time to read this blog article is about 30 seconds) I’ve said for years that every industry has way too many Conferences and Trade Shows and it’s not sustainable.  Ace Canada, a large hardware industry distributor, just announced that it is cancelling its traditional Spring Dealer Buying Show and instead will offer dealers the opportunity […]

(Time to read this blog article about 60 seconds) I spend hours every week studying clients’ websites looking for a clear statement of compelling value that will ‘grab’ their target customers, clearly differentiate them from their competitors, make them ‘famous’ and grow their bottom line. But, mostly, what I find are weak and wishy-washy statements […]

(Time to read this blog article about 30 seconds) Lowes Canada, the giant American-owned home improvement retail bought Rona Canada last year and is now demanding an extra 2% discount from suppliers to help pay for the cost of store upgrades, conversions and staff training.  Lowes Executive VP says he “wants to emphasize a partnership […]

(time to readthis blog article about 60 seconds) How will your business give back to your community, to humanity and to the local and global environment in 2017? It’s called doing well by doing good. What’s your plan? Giving back is good business and great for employee engagement. Employees want to feel that they’re part […]

(Time to read this blog article about 30 seconds) Amazon Prime offers free 2-day shipping for eligible purchases, unlimited streaming of movies and TV shows with Prime Video, and the ability to borrow books from the Kindle Owners’ Lending Library…all for $99 a year. It’s estimated that the number of Amazon Prime memberships in the […]

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