All posts by: Donald Cooper

About Donald Cooper

Donald Cooper, MBA, CSP, HoF: Donald Cooper speaks and coaches internationally on management, marketing, and profitability.  He can be reached by email at donald@donaldcooper.com in Toronto, Canada.

(Time to read this Blog article is about 70 seconds) Employee engagement is a hot topic these days, as it should be.  Employee engagement is defined as a passionate commitment to their organisation’s goals values and success. There is some shocking research out there about the level of engagement and disengagement by employees.  According to […]

(Time to read this Blog article is about 90 seconds) Every industry and every market, including yours, is over-served and under-differentiated.  There are too many other people selling what you’re selling…and that’s your biggest problem.  To differentiate yourself you need a compelling value story…and then you need to tell that story in a way that engages […]

(Time to read this Blog article is about 90 seconds) When coaching clients on creating a ‘winning culture’ that will attract, challenge, engage and retain top-performers, we use the following check-list to document a clear and specific description of what that culture would look like. Sit down with some of the best minds and hearts […]

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