All posts by: Donald Cooper

About Donald Cooper

Donald Cooper, MBA, CSP, HoF: Donald Cooper speaks and coaches internationally on management, marketing, and profitability.  He can be reached by email at donald@donaldcooper.com in Toronto, Canada.

(Time to read this Blog article is about 30 seconds)   When it came to his attention that there had been an increase in work-related injuries at his company, here’s the response from Elon Musk, the brilliant CEO of Tesla electric cars… “No words can express how much I care about your safety and wellbeing. […]

(Time to read this Blog article is about 90 seconds)   Every business talks about ‘marketing’, but most never really define it.  There are many debates, disagreements and myths about what marketing is.  Some folks equate it to advertising, promotion and sales, but it’s much more than that.  Here’s my simple definition of ‘marketing’ that […]

(Time to read this Blog article is about 30 seconds)   A business fan of ours has just partnered with his local Chamber of Commerce to bring me to their community to deliver my 1-day “Accelerate your business” marketing and management Boot Camp.   He will be a sponsor and the Chamber has found 4 other […]

(Time to read this Blog article is about 40 seconds) Research shows that 81% of consumers and 94% of B2B buyers do online searches before making a purchase.  So, for many businesses, their website is the single most important part of their total marketing effort.  So, here are 3 simple but important tips on how […]

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