(Time to read this article is about 1 minute) Sales Courses, Sales Managers and books on selling all tell us, “Don’t sell products and services…sell solutions.” Good advice…but, often, it doesn’t go far enough. We need to go beyond solution selling and coach customers on the ‘unseen possibilities’ available only with our caring and expert […]
(Time to read this Blog section is about 60 seconds) What’s your commitment to innovation and market leadership? While Nike and Adidas limit shoe customization to colour and material, New Balance, the high-performance running shoe leader with 25% market share, has made a major investment in technology to create shoes with customized soles with just […]
(Time to read this article is about 2 minutes) If you’re in an industry where there’s customer confusion, shady practices, or customer doubt and mistrust, (and you probably are), one of the most powerful things you can do is to coach customers on how to carefully choose, wisely buy and more effectively use what you […]
(Time to read this Blog section is about 60 seconds) How would you handle a 97% service delivery failure? Toronto police have announced that 97% of home alarm activations are false alarms…so they will no longer respond to any home alarm activation without a personal confirmation from the homeowner that a crime is being committed. […]
(Time to read this article is about 90 seconds) You could fill a large room with all the books ever written on the subject of why people buy and why they don’t buy and, mostly, they over-confuse the issue. The simple truth is that people buy ‘stuff’ (including whatever you sell), in every part of […]
(Time to read this Blog section is about 60 seconds) Half the planet’s food is lost or wasted. In many developing countries half the food crop is lost to vermin and insects after harvest. In developed countries about half of the food produced is simply wasted. US grocery giant Kroger Supermarkets is committed to […]
(Time to read this article is about 90 seconds) One of the biggest problems in many businesses today is that ‘the boss’ won’t delegate. This ‘boss’ could be the business owner, a department manager or a supervisor. The result is that things don’t get done, problems don’t get solved, opportunities get missed, customers get frustrated […]
(Time to read this Blog section is about 60 seconds) Medical tourism is big business. ‘Medical Tourism’ is the proposition of traveling to another country for medical treatments because of lower cost, shorter wait times, or for treatments that are not available in their home country. Medical Tourism is now a $65 billion industry annually…and […]
(Time to read this article is about 50 seconds) Young people from age 18 to 34 now represent 33% of the North American workforce. By 2020, that number will rise to 46%. One of the biggest challenges in many businesses today is how to engage, manage and retain a strong team of these young employees. […]
(Time to read this Blog section is about 60 seconds) Two interesting facts about online dating. More than 1/3 of all marriages in the USA now start with an online dating match-up. Marriages in America between people who meet online are likely to last longer. Do you have a ‘story’ that differentiates your business? Every […]
