All posts by: Donald Cooper

About Donald Cooper

Donald Cooper, MBA, CSP, HoF: Donald Cooper speaks and coaches internationally on management, marketing, and profitability.  He can be reached by email at donald@donaldcooper.com in Toronto, Canada.

(Time to read this Blog article is about 2 1/2 minutes) Over the years I’ve been asked to judge several Business Card Competitions and what I’ve discovered is that many business cards completely miss the mark when it comes to accomplishing the very purpose for which they were created!  So, here are my thoughts on […]

(Time to read this Blog article is about 60 seconds) Many businesses fail to think about all of their customers.  A quick look under the hood of your vehicle will tell you that the folks who designed and manufactured it didn’t give much thought to the mechanics who have to service and repair it over […]

(Time to read this Blog article is about 60 seconds) Ultimately, customer ownership is all about creating, delivering and communicating compelling value. Value that ‘grabs’ our target customers, clearly differentness us from our competitors, makes us ‘famous’…and grows our bottom line. Customers demand value and every business promises it. But there’s a huge lack of […]

(Time to read this Blog article is about 60 seconds) Many businesses, large and small, make the mistake of believing that their customers have only one ‘currency’ in their lives, which is money, so they can think of only one way to compete, which is to cut their price.  ‘Price’ is very important, but when […]

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