All posts by: Donald Cooper

About Donald Cooper

Donald Cooper, MBA, CSP, HoF: Donald Cooper speaks and coaches internationally on management, marketing, and profitability.  He can be reached by email at donald@donaldcooper.com in Toronto, Canada.

(Time to read this important Blog article is about 2.5 minutes) Note:  This Blog is especially important for business owners and family businesses.       Most business owners think of themselves as being in a particular industry or geographic market, good or bad, rather than thinking of themselves as investors who are currently invested in a particular […]

(Time to read this important Blog article is about 2 minutes) Employee engagement is one of the hottest topics in business today…and so it should be.  Extensive surveys by Gallup Research show that only 30% of U.S. employees are engaged at work, and a staggeringly low 13% worldwide are engaged.  Gallup’s research also shows that 70% of […]

(Time to read this Blog article is about 2.5 minutes) Reducing your operating expense by just 5% can grow your bottom line by 20% or more.  Trust me on this or check with your accountant.  If your accountant can’t explain this to you, get a new accountant.  Here are my 11 ideas to reduce your […]

(Time to read this Blog article is about 60 seconds) Most businesses create a new product, service or customer experience and then try to write some sort of advertising to promote and sell it.  Just for once, try my “back-assward” approach to creating amazing, customer-owning products, services or experiences. First, sit down and write an […]

(Time to read this Blog article is about 60 seconds) Whether you sell a product or a service, one of the most powerful marketing tools you can create is a compelling guarantee.  The right guarantee will do these 5 things for you. It will… Clearly differentiate you from your competitors, Make you memorable…and perhaps ‘famous’, […]

(Time to read this Blog article is about 45 seconds) Are your employees willing to speak up, or are they afraid to upset ‘the boss’?  Or, just as bad, do they think that nobody cares what they think. Have you created a listening culture that values ‘respectful debate’?  Or is it a little more like […]

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