All posts by: Donald Cooper

About Donald Cooper

Donald Cooper, MBA, CSP, HoF: Donald Cooper speaks and coaches internationally on management, marketing, and profitability.  He can be reached by email at donald@donaldcooper.com in Toronto, Canada.

(Time to read this Blog article is about 90 seconds) Every business talks about ‘marketing’, but most never really define it properly.  There are many debates and myths about what marketing is.  Some folks equate it to advertising, promotion and sales, but it’s much more than that.  Here’s my simple definition of ‘marketing’ that may […]

(Time to read this Blog article is about 90 seconds) A culture of ‘us and them’ is corrosive in any business.  Healthy, friendly and respectful competition between team members and departments can be an energizer and motivator …but ‘us and them’ is a killer.  I see it in many businesses that I work with and […]

(Time to read this important Blog article is about 2 minutes) Employee engagement is one of the hottest topics in business today…and so it should be.  Extensive surveys by Gallup Research show that only 30% of U.S. employees are engaged at work, and a staggeringly low 13% worldwide are engaged.  Gallup’s research also shows that 70% of […]

(Time to read this important Blog article is about 60 seconds) Much of what we believe about our customers, our staff, our future and our bottom line is simply not true.  Some of it never was true…and some of it was, but isn’t anymore.  As business owners and managers, we’re making important decisions based on […]

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