All posts by: Donald Cooper

About Donald Cooper

Donald Cooper, MBA, CSP, HoF: Donald Cooper speaks and coaches internationally on management, marketing, and profitability.  He can be reached by email at donald@donaldcooper.com in Toronto, Canada.

(Time to read this important Blog article is about 2 minutes) Much of what we believe about our customers, our staff, our future and our bottom line is simply not true.  Some of it never was true…and some of it was, but isn’t anymore.  As business owners and managers, we’re making important decisions based on […]

(Time to read this Blog is about 3 minutes)  On May 25th, police officer Derek Chauvin murdered George Floyd in the streets of Minneapolis. Ironically, the slogan (Brand Promise) of the Minneapolis police department is, ‘To Protect with Courage.  To Serve with Compassion!’   Derek Chauvin showed neither courage nor compassion.  During his 18 years of […]

(Time to read this Blog is less than 2 minutes) Greetings fellow ‘quarantiners’.  Hope you’re still safe and sane as business starts to open up in many parts of the world.   1. The incredible power of joy Whatever you sell, people come to you for that…plus joy. Especially in these stressful times. They want groceries…plus […]

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