All posts by: Donald Cooper

About Donald Cooper

Donald Cooper, MBA, CSP, HoF: Donald Cooper speaks and coaches internationally on management, marketing, and profitability.  He can be reached by email at donald@donaldcooper.com in Toronto, Canada.

(Time to read this Blog is about 2 minutes) Before we get to the main topic, here are a few things to get you thinking: My biz quote of the week: “Rumors are entertainment for the uniformed.  When you don’t inform your staff about what’s going on in the business, they make up stories to […]

(Time to read this Blog is about 2 ½  minutes) Before we get to the main topic, here are a few things to get you thinking: My biz quote of the week: “Many clients tell me they have an advertising problem.  But what they really have is a ‘compelling value’ problem.  Simply put, advertising is […]

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