All posts by: Donald Cooper

About Donald Cooper

Donald Cooper, MBA, CSP, HoF: Donald Cooper speaks and coaches internationally on management, marketing, and profitability.  He can be reached by email at donald@donaldcooper.com in Toronto, Canada.

(Time to read this Blog is about 3 minutes) Before we get to the main topic, here are a few things to get you thinking: My biz quote of the week: “We all talk about marketing, but nobody defines it.  Simply put, ‘marketing’ is anything we do to increase the demand for and sales of […]

(Time to read this Blog is about 2.5 minutes) Before we get to the main topic, here are a few things to get you thinking: My biz quote of the week: “The silliest discount you can give a customer is one they didn’t ask for or didn’t expect.”    …Donald Cooper I now have no […]

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